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Social Media Posts 

Project

My role

Content Strategist & Social Media Specialist


Across multiple projects, I led end-to-end content strategy and execution—from concept to post.


My responsibilities included:


  • Social Media Calendar Management: Built strategic editorial and content calendars tailored to client goals, campaign objectives, and platform trends


  • Facebook Ad Campaign (Security Firm): Developed ad copy and visuals for lead-generation campaigns targeting local audiences. Managed audience targeting and performance tracking in Facebook Ad Manager


Platform Tools Used:


  • Hootsuite, Planoly – Scheduled posts and monitored engagement across platforms


  • Canva – Designed branded content including static posts, reels, story slides, and infographics


  • Facebook Ad Manager – Built and optimized paid social ad campaigns


  • Instagram & TikTok – Crafted short-form videos and post captions aligned with brand tone


  • Content Creation: Wrote original copy, captions, and CTA-driven messages; incorporated AI tools like ChatGPTandElevenLabs for voiceovers, scripting, and automation


  • Brand Alignment: Ensured all content reflected the brand's personality and audience personas, maintaining consistency across visual and written formats


These projects combined storytelling, data-driven planning, and digital design to boost visibility and engagement for both local businesses and lifestyle brands.

Social Media Posts + Videos

Short-form Videos



From 30-second promos to 1-minute reels, I craft bite-sized stories that leave lasting impressions. These are optimized for Instagram Reels, YouTube Shorts, and TikTok—with branded captions, voiceovers, and eye-catching hooks.


What’s Included:


  • Scripted concept and creative direction
  • Voiceovers with ElevenLabs AI
  • Edited with CapCut for high-impact delivery
  • Captions and brand elements included
  • Designed to convert viewers into clicks and clients




Facebook and Instagram 



Designed to stop the scroll. From clean carousels to bold promo graphics, I create visual-first ads that align with your campaign goals.


Ad Formats Include:


  • Static & carousel graphics
  • Branded motion posts (15–30 sec)
  • Short CTA reels with captions
  • Lead magnet & offer-based visuals


Tiktok 



I blend trends with brand voice. Each TikTok is crafted to educate, inspire, or entertain—leveraging storytelling, visual humor, or emotional hooks.


TikTok Strategy Includes:


  • Informational promos (product/service explainers)
  • Behind-the-scenes content
  • Educational tips + narrative trends
  • Branded hashtags and calls to action


Twitter 



Snappy, strategic, and scroll-worthy. I turn long-form ideas into smart, shareable tweet threads, quote graphics, and promo content tailored for the platform.


Deliverables Include:


  • Tweet threads for launches, tips, and storytelling
  • Brand voice alignment and hashtag strategy
  • Custom quote cards + image pairings


AI Tools I Use


Creative doesn't mean complicated. I use a blend of AI tools to streamline workflows and elevate content quality without losing the human touch.


  • ElevenLabs – For realistic, engaging voiceovers
  • ChatGPT, Deep Seek – For scripting, captions, and strategy
  • Midjourney – For original art and visual assets
  • CapCut – For seamless video editing and effects
  • AI Music Generator - For text prompt to music clips